Only the Best – The Concept

OTB only offers one product per category.
OTB only offers one product per category.

Have you ever walked into a consumer electronics store only to be overwhelmed by all of the choices?

I have.

You want to spend your money wisely.  But,  this sea of products seems to ensure you can never be certain about your purchase.  If you’re like me, you probably walk away from your purchasing experience frustrated.

Research tells us that in order to compensate for vast array of choices the average consumer now spends 12 hours researching online for each consumer electronics purchase.

OTB is a retail website that sells a single best-in-category product in popular consumer electronics categories. By researching and selecting only the best products, OTB guarantees consumers will make a great purchase.

For example if you visit the OTB website looking for a digital camera, the only camera you’ll find is the Canon PowerShot SD1100. OTB has done the research for you. All you do is click buy.

In addition OTB will build strong relationships with it’s consumers by providing the most comprehensive information on our products and suggesting complementary products. These additional services will
ensure that OTB continues to provide value to the consumer even after the purchase.

What do you think?

So, there is the core of my business idea. Let me know what you think in the comments. We’ll look at some of the numbers supporting the concept in the next post.


One response to “Only the Best – The Concept”

  1. I like the concept of offering the best choice to people. But the only problem that I see is that “the best” is often subjective. I’d rather see the top 5 choices, highlighting the key features of each product. Maybe you could even rank the choices based on what you see is most important. Our society likes options.

    That’s my thought.

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