Summary
Strategically-minded marketing manager with a strong background in marketing strategy, digital marketing and measuring communications efforts.
Strengths
- Identifying and communicating key messages and storylines
- Planning and executing marketing efforts across multiple media
- Writing and editing, clear and concise copy
- Creating and delivering compelling presentations
- Evaluating communications and marketing efforts
Knowledge areas
- Web Marketing
- Public Relations
- Digital Marketing
- Social Media
- Presentations
- Video production
- Event Marketing
Experience
Director of Marketing, Advertising and Digital Media
Rockwall ISD | Rockwall, TX | September 2011 to Present
- Plan and create content across multiple media including: web, video, email, print and social media
- Designed and launched District website that won TSPRA 2013 Best in Category award
- Manage district sponsorship and sports advertising program that generates more than $200,000 each year
- Created communications efforts that led to 65% passage of $258 million dollar bond election
Interim Chief Communications Officer
Rockwall ISD | Rockwall, TX | April 2014 to May 2015
- Led Communications Department of school district with 1,600 employees and 15,000 students
- Led District strategic plan efforts to ensure completion and reporting of goals to Trustees and public
- Launched new initiatives to reach residents without students and senior citizens in preparation for bond election.
- Lead media relations during crisis situations such as: Ebola, death of students and inclement weather
- Planned and coordinated large events for key audiences
E-Marketing Specialist
SMU | Dallas, TX | December 2006 to September 2011
- Created presentations to secure multi-million dollar gifts to the university
- Led social media initiative that resulted in more than 350,000 monthly impressions of SMU content
- Co-led effort to launch university wide content management platform
- Led university mobile marketing efforts, including mobile website and admissions text messaging
- Provided strategy and consulting for University marketing initiatives
- Supervised student workers
Production Specialist
Artistry Marketing | Dallas, TX | August 2005 to September 2006
- Guided development and user interface of content management application
- Provided consulting services for client’s web strategies
- Coordinated production of entire web production pipeline
- Created collateral pieces for clients based on their target audience and brand
- Supervised Client Technical Support team
Communications Specialist
Experian | Dallas, TX | June 2003 to August 2005
- Planned, coordinated and executed campaigns targeted at clients, consumers and internal audiences
- Provided consulting services for Experian.com and the Credit Data Industry Association
- Wrote and maintained consumer contact messages
- Designed and developed database driven intranet site
Education
MBA with Marketing Concentration
SMU | Dallas, TX | May 2009
B.A. in Journalism and Mass Communications
Samford University | Birmingham, AL | May 2003
- Dual concentration in Advertising and Public Relations
- Minor in Business Management
Activities and Honors
- Special Event Best in Category winner Texas Schools Public Relations Association, February 2014
- Presenter at Texas Schools Public Relations Association State Conference, February 2013
- Keynote Speaker at Baptist Communicators Association National Conference, March 2012
- Chairman, Buildings and Grounds Committee at The Heights Church, August 2012 to August 2014
- Editor-in-Chief, Exodus Magazine, Spring 2003
- Alpha Delta Sigma Honor Society of the American Advertising Federation
- Frontpage designer and copy editor for the Samford Crimson, August 2002 to May 2003
- Dale Carnegie Award for Highest Achievement, January 2003
- Creative Director for Samford’s National Student Advertising Competition, Spring 2002
Technology Skills
Productivity
- Microsoft Office (Word, Excel, Powerpoint)
- iWork (Pages, Keynote)
- Google Docs
- Google Analytics
- Basecamp & Asana
- Filemaker
Design
- Photoshop
- Illustrator
- InDesign
Web
- HTML5
- CSS
- Javascript & JQuery
- PHP
- ASP.Net
- SQL & MySQL
- WordPress
- Sitecore & XSLT
- GIT & FTP
Media
- MailChimp Email Marketing
- Final Cut Pro X
- After Effects
- Live Video Streaming
- Photography