Strategically-minded marketing manager with a strong background in marketing strategy, digital marketing and measuring communications efforts.


  • Identifying  and communicating key messages and storylines
  • Planning and executing marketing efforts across multiple media
  • Writing and editing, clear and concise copy
  • Creating and delivering compelling presentations
  • Evaluating communications and marketing efforts

Knowledge areas

  • Web Marketing
  • Public Relations
  • Digital Marketing
  • Social Media
  • Presentations
  • Video production
  • Event Marketing


Director of Marketing, Advertising and Digital Media
Rockwall ISD | Rockwall, TX | September 2011 to Present

  • Plan and create content across multiple media including: web, video, email, print and social media
  • Designed and  launched District website that won TSPRA 2013 Best in Category award
  • Manage district sponsorship and sports advertising program that generates more than $200,000 each year
  • Created communications efforts that led to 65% passage of $258 million dollar bond election

Interim Chief Communications Officer
Rockwall ISD | Rockwall, TX | April 2014 to May 2015

  • Led Communications Department of school district with 1,600 employees and 15,000 students
  • Led District strategic plan efforts to ensure completion and reporting of goals to Trustees and public
  • Launched new initiatives to reach residents without students and senior citizens in preparation for bond election.
  • Lead media relations during crisis situations such as: Ebola, death of students and inclement weather
  • Planned and coordinated large events for key audiences

E-Marketing Specialist
SMU | Dallas, TX |  December 2006 to September 2011

  • Created presentations to secure multi-million dollar gifts to the university
  • Led social media initiative that resulted in more than 350,000 monthly impressions of SMU content
  • Co-led effort to launch university wide content management platform
  • Led university mobile marketing efforts, including mobile website and admissions text messaging
  • Provided strategy and consulting for University marketing initiatives
  • Supervised student workers

Production Specialist
Artistry Marketing | Dallas, TX | August 2005 to September 2006

  • Guided development and user interface of content management application
  • Provided consulting services for client’s web strategies
  • Coordinated production of entire web production pipeline
  • Created collateral pieces for clients based on their target audience and brand
  • Supervised Client Technical Support team

Communications Specialist
Experian | Dallas, TX | June 2003 to August 2005

  • Planned, coordinated and executed campaigns targeted at clients, consumers and internal audiences
  • Provided consulting services for and the Credit Data Industry Association
  • Wrote and maintained consumer contact messages
  • Designed and developed database driven intranet site


MBA with Marketing Concentration
SMU | Dallas, TX | May 2009
B.A. in Journalism and Mass Communications
Samford University | Birmingham, AL | May 2003

  • Dual concentration in Advertising and Public Relations
  • Minor in Business Management

Activities and Honors

  • Special Event Best in Category winner Texas Schools Public Relations Association, February 2014
  • Presenter at Texas Schools Public Relations Association State Conference, February 2013
  • Keynote Speaker at Baptist Communicators Association National Conference, March 2012
  • Chairman, Buildings and Grounds Committee at The Heights Church, August 2012 to August 2014
  • Editor-in-Chief, Exodus Magazine, Spring 2003
  • Alpha Delta Sigma Honor Society of the American Advertising Federation
  • Frontpage designer and copy editor for the Samford Crimson, August 2002 to May 2003
  • Dale Carnegie Award for Highest Achievement, January 2003
  • Creative Director for Samford’s National Student Advertising Competition, Spring 2002

Technology Skills


  • Microsoft Office (Word, Excel, Powerpoint)
  • iWork (Pages, Keynote)
  • Google Docs
  • Google Analytics
  • Basecamp & Asana
  • Filemaker


  • Photoshop
  • Illustrator
  • InDesign


  • HTML5
  • CSS
  • Javascript & JQuery
  • PHP
  • ASP.Net
  • SQL & MySQL
  • WordPress
  • Sitecore & XSLT
  • GIT & FTP


  • MailChimp Email Marketing
  • Final Cut Pro X
  • After Effects
  • Live Video Streaming
  • Photography

Download James VanDyke’s Resume in PDF Format