The Essentials: Clean and Organized Buildings are Important

For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business… Continue reading The Essentials: Clean and Organized Buildings are Important

The Essentials: Social Media

Lately I’ve had several people ask me about adding social media to their marketing mix. Here are my three essential rules for social media: It’s still marketing Expect conversations on difficult issues Regular updates  are key, so plan accordingly It’s still marketing Social media is new, exciting and sometimes intoxicating. Before you jump in remember,… Continue reading The Essentials: Social Media

The Essentials: Stories and Relationships

My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is being created about a brand, product, organization or person. Relationships Relationships are how people see… Continue reading The Essentials: Stories and Relationships

Coming up with an idea

My first task for my “Starting a Business” class was to think of a business I wanted to work on for the entire semester. I brainstormed for about a week and half about potential ideas. I found the most useful formula for plausible ideas came from combining three things: Something I’m interested in Something I… Continue reading Coming up with an idea

The Art of Speed

Speed is becoming an essential part of business today, especially on the web. This weekend I attended a panel discussion entitled “The Art of Speed” at South by Southwest Interactive. Here are the points I found useful or interesting: Follow the market to where the growth is – Often companies look to attack new markets… Continue reading The Art of Speed

You should know what your co-workers earn

Companies are artificially secretive about their accounting to internal audiences. Typically granular information about a company’s books is not available to it’s employees and only a small precentage of the company knows exactly how the company is earning and spending money. I offer this suggestion. Be completely transparent about your company’s spending including how much… Continue reading You should know what your co-workers earn