James VanDyke

Author: james

  • Minecraft Playdate on New Yorker Cover

    Minecraft Playdate on New Yorker Cover

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  • Passwords

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    Investigators believe that Cardinals personnel, concerned that Mr. Luhnow had taken their idea and proprietary baseball information to the Astros, examined a master list of passwords used by Mr. Luhnow and the other officials when they worked for the Cardinals. The Cardinals employees are believed to have used those passwords to gain access to the…

  • Photosynth of Our House

    Photosynth of Our House

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    Microsoft has a neat new iPhone app out to create panoramic photos. Here is one I took.

  • Facebook Impressions vs Webpage Pageviews

    Facebook Impressions vs Webpage Pageviews

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    I manage the SMU Facebook page and over the summer I started looking closer at the stats for that page to find ways to improve. I quickly noticed the number of impressions our Facebook page’s content received was significant, more than 100,000 per month. I wanted to place that number in context with our other digital marketing efforts…

  • Facebook Comments

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    Last week Facebook introduced a new comments tool that allows websites to add comments powered by Facebook. I’m testing the comments out on my blog but several other high profile sites, including TechCrunch, have switched. One of the strengths of this system is that it ties a comment to a person. For large blogs, it…

  • HTML5: A look at the future

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    A few weeks ago I put together a presentation on HTML5. Here is the presentation: Html5 View more presentations from James VanDyke. Here are my speaking notes: HTML5 Training Notes Here are a few resources that I recommend: Dive into HTML5 – This is one of the best resources I could find. It walks you…

  • The Essentials: Clean and Organized Buildings are Important

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    For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business…

  • Using Social Media with a Defensive Strategy

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    For most companies, the best reason to have a social media strategy is to play defense. The effort to effectively use social media to influence sales or conversations requires commitment and time. Most companies aren’t ready to put in that effort. Your Social Media Defensive Strategy Create a basic presence on major social media properties.…

  • Use Google Alerts to track mentions

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    One of my favorite tools to track mentions of a company, product or person is Google Alerts. This is a simple tool that can give you an edge in understanding what people are saying about you or your organization. How it works Choose a search term and use advanced search options to tailor your results.…

  • The Essentials: Social Media

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    Lately I’ve had several people ask me about adding social media to their marketing mix. Here are my three essential rules for social media: It’s still marketing Expect conversations on difficult issues Regular updates  are key, so plan accordingly It’s still marketing Social media is new, exciting and sometimes intoxicating. Before you jump in remember,…