{"id":251,"date":"2009-07-29T08:00:36","date_gmt":"2009-07-29T14:00:36","guid":{"rendered":"https:\/\/jamesvandyke.com\/?p=251"},"modified":"2009-07-28T22:10:56","modified_gmt":"2009-07-29T04:10:56","slug":"clean-and-organized-buildings-are-important","status":"publish","type":"post","link":"https:\/\/jamesvandyke.com\/blog\/2009\/07\/29\/clean-and-organized-buildings-are-important\/","title":{"rendered":"The Essentials: Clean and Organized Buildings are Important"},"content":{"rendered":"<p>For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer&#8217;s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business should focus on getting the following basics right before you ever invite a customer to your site.<\/p>\n<p>The Basics<\/p>\n<ul>\n<li>Be clean.<\/li>\n<li>No clutter. Keep everything that doesn&#8217;t add to a consistent brand image hidden. Simple is good.<\/li>\n<li>The exterior is just as important as the interior. Keep the landscaping up. Maintain the building and parking lots well. Better than most businesses.<\/li>\n<\/ul>\n<p>Do you know of an organization that does a particularly good or bad job with this? Tell us in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer&#8217;s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"url":"","client":"","location":"","start_date":"","end_date":"","footnotes":""},"categories":[10],"tags":[51,90,50,45,52],"_links":{"self":[{"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/posts\/251"}],"collection":[{"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":5,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":256,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/posts\/251\/revisions\/256"}],"wp:attachment":[{"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}