{"id":400,"date":"2015-06-17T09:26:34","date_gmt":"2015-06-17T15:26:34","guid":{"rendered":"https:\/\/jamesvandyke.com\/?page_id=400"},"modified":"2016-03-10T03:35:10","modified_gmt":"2016-03-10T09:35:10","slug":"resume","status":"publish","type":"page","link":"https:\/\/jamesvandyke.com\/resume\/","title":{"rendered":"Resume"},"content":{"rendered":"<h2>Summary<\/h2>\n<p><span style=\"font-weight: 400;\">Strategically-minded marketing manager with a strong background in marketing strategy, digital marketing and measuring communications efforts.<\/span><\/p>\n<h3>Strengths<\/h3>\n<ul>\n<li>Identifying \u00a0and communicating key messages and storylines<\/li>\n<li>Planning and executing marketing efforts across multiple media<\/li>\n<li>Writing and editing, clear and concise copy<\/li>\n<li>Creating and delivering compelling presentations<\/li>\n<li>Evaluating communications and marketing efforts<\/li>\n<\/ul>\n<h3>Knowledge areas<\/h3>\n<ul>\n<li>Web Marketing<\/li>\n<li>Public Relations<\/li>\n<li>Digital Marketing<\/li>\n<li>Social Media<\/li>\n<li>Presentations<\/li>\n<li>Video production<\/li>\n<li>Event Marketing<\/li>\n<\/ul>\n<h2>Experience<\/h2>\n<p><strong>Director of Marketing, Advertising and Digital Media<br \/>\n<\/strong>Rockwall ISD | Rockwall, TX | September 2011 to Present<\/p>\n<ul>\n<li>Plan and create content across multiple media including: web, video, email, print and social media<\/li>\n<li>Designed and \u00a0launched District website that won TSPRA 2013 Best in Category award<\/li>\n<li>Manage district sponsorship and sports advertising program that generates more than $200,000 each year<\/li>\n<li>Created communications efforts that led to 65% passage of $258 million dollar bond election<\/li>\n<\/ul>\n<p><strong>Interim Chief Communications Officer<\/strong><br \/>\nRockwall ISD | Rockwall, TX | April 2014 to May 2015<\/p>\n<ul>\n<li>Led Communications Department of school district with 1,600 employees and 15,000 students<\/li>\n<li>Led District strategic plan efforts to ensure completion and reporting of goals to Trustees and public<\/li>\n<li>Launched new initiatives to reach residents without students and senior citizens in preparation for bond election.<\/li>\n<li>Lead media relations during crisis situations such as: Ebola, death of students and inclement weather<\/li>\n<li>Planned and coordinated large events for key audiences<\/li>\n<\/ul>\n<p><strong>E-Marketing Specialist<\/strong><br \/>\nSMU | Dallas, TX | \u00a0December 2006 to September 2011<\/p>\n<ul>\n<li>Created presentations to secure multi-million dollar gifts to the university<\/li>\n<li>Led social media initiative that resulted in more than 350,000 monthly impressions of SMU content<\/li>\n<li>Co-led effort to launch university wide content management platform<\/li>\n<li>Led university mobile marketing efforts, including mobile website and admissions text messaging<\/li>\n<li>Provided strategy and consulting for University marketing initiatives<\/li>\n<li>Supervised student workers<\/li>\n<\/ul>\n<p><strong>Production Specialist<\/strong><br \/>\nArtistry Marketing | Dallas, TX | August 2005 to September 2006<\/p>\n<ul>\n<li>Guided development and user interface of content management application<\/li>\n<li>Provided consulting services for client\u2019s web strategies<\/li>\n<li>Coordinated production of entire web production pipeline<\/li>\n<li>Created collateral pieces for clients based on their target audience and brand<\/li>\n<li>Supervised Client Technical Support team<\/li>\n<\/ul>\n<p><strong>Communications Specialist<\/strong><br \/>\nExperian | Dallas, TX | June 2003 to August 2005<\/p>\n<ul>\n<li>Planned, coordinated and executed campaigns targeted at clients, consumers and internal audiences<\/li>\n<li>Provided consulting services for Experian.com and the Credit Data Industry Association<\/li>\n<li>Wrote and maintained consumer contact messages<\/li>\n<li>Designed and developed database driven intranet site<\/li>\n<\/ul>\n<h2>Education<\/h2>\n<p><strong>MBA with Marketing Concentration<\/strong><br \/>\nSMU | Dallas, TX | May 2009<br \/>\n<strong>B.A. in Journalism and Mass Communications<\/strong><br \/>\nSamford University | Birmingham, AL | May 2003<\/p>\n<ul>\n<li>Dual concentration in Advertising and Public Relations<\/li>\n<li>Minor in Business Management<\/li>\n<\/ul>\n<h2>Activities and Honors<\/h2>\n<ul>\n<li>Special Event Best in Category winner Texas Schools Public Relations Association, February 2014<\/li>\n<li>Presenter at Texas Schools Public Relations Association State Conference, February 2013<\/li>\n<li>Keynote Speaker at Baptist Communicators Association National Conference, March 2012<\/li>\n<li>Chairman, Buildings and Grounds Committee at The Heights Church, August 2012 to August 2014<\/li>\n<li>Editor-in-Chief, Exodus Magazine, Spring 2003<\/li>\n<li>Alpha Delta Sigma Honor Society of the American Advertising Federation<\/li>\n<li>Frontpage designer and copy editor for the Samford Crimson, August 2002 to May 2003<\/li>\n<li>Dale Carnegie Award for Highest Achievement, January 2003<\/li>\n<li>Creative Director for Samford\u2019s National Student Advertising Competition, Spring 2002<\/li>\n<\/ul>\n<h2>Technology Skills<\/h2>\n<h3>Productivity<\/h3>\n<ul>\n<li>Microsoft Office (Word, Excel, Powerpoint)<\/li>\n<li>iWork (Pages, Keynote)<\/li>\n<li>Google Docs<\/li>\n<li>Google Analytics<\/li>\n<li>Basecamp &amp; Asana<\/li>\n<li>Filemaker<\/li>\n<\/ul>\n<h3>Design<\/h3>\n<ul>\n<li>Photoshop<\/li>\n<li>Illustrator<\/li>\n<li>InDesign<\/li>\n<\/ul>\n<h3>Web<\/h3>\n<ul>\n<li>HTML5<\/li>\n<li>CSS<\/li>\n<li>Javascript &amp;\u00a0JQuery<\/li>\n<li>PHP<\/li>\n<li>ASP.Net<\/li>\n<li>SQL &amp; MySQL<\/li>\n<li>WordPress<\/li>\n<li>Sitecore &amp; XSLT<\/li>\n<li>GIT &amp; FTP<\/li>\n<\/ul>\n<h3>Media<\/h3>\n<ul>\n<li>MailChimp Email Marketing<\/li>\n<li>Final Cut Pro X<\/li>\n<li>After Effects<\/li>\n<li>Live Video Streaming<\/li>\n<li>Photography<\/li>\n<\/ul>\n<p><a href=\"https:\/\/jamesvandyke.com\/resume\/jamesvandykeresume20160215corp\/\">Download James VanDyke&#8217;s Resume in PDF Format<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary Strategically-minded marketing manager with a strong background in marketing strategy, digital marketing and measuring communications efforts. Strengths Identifying \u00a0and communicating key messages and storylines Planning and executing marketing efforts across multiple media Writing and editing, clear and concise copy Creating and delivering compelling presentations Evaluating communications and marketing efforts Knowledge areas Web Marketing Public [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"url":"","client":"","location":"","start_date":"","end_date":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/pages\/400"}],"collection":[{"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":3,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/pages\/400\/revisions"}],"predecessor-version":[{"id":464,"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/pages\/400\/revisions\/464"}],"wp:attachment":[{"href":"https:\/\/jamesvandyke.com\/wp-json\/wp\/v2\/media?parent=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}