The Essentials: Clean and Organized Buildings are Important

For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business… Continue reading The Essentials: Clean and Organized Buildings are Important

The Essentials: Social Media

Lately I’ve had several people ask me about adding social media to their marketing mix. Here are my three essential rules for social media: It’s still marketing Expect conversations on difficult issues Regular updates¬† are key, so plan accordingly It’s still marketing Social media is new, exciting and sometimes intoxicating. Before you jump in remember,… Continue reading The Essentials: Social Media

The Essentials: Stories and Relationships

My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is being created about a brand, product, organization or person. Relationships Relationships are how people see… Continue reading The Essentials: Stories and Relationships