If you want to succeed as a business or organization, consistency is crucial. Last week one of the blogs that I follow had a post that was different than the type of content they normally publish. The blog has a strong following in its specific niche so after reading a post that didn’t have anything… Continue reading The Essentials: Consistency
Author: james
The Essentials: Stories and Relationships
My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is being created about a brand, product, organization or person. Relationships Relationships are how people see… Continue reading The Essentials: Stories and Relationships
Results Only Work Environment
In 2006 Business Week magazine published an article entitled, “Smashing the Clock.” The article detailed electronics retailer Best Buy and a new work environment they were promoting – Results Only Work Environment (ROWE). The basic premise is companies and workers are tied to a old mind set of a forty hour work week. The mind… Continue reading Results Only Work Environment
Only the Best – The Concept
Have you ever walked into a consumer electronics store only to be overwhelmed by all of the choices? I have. You want to spend your money wisely. But, this sea of products seems to ensure you can never be certain about your purchase. If you’re like me, you probably walk away from your purchasing experience… Continue reading Only the Best – The Concept
Collecting Botts Dots
Walking our dog twice a day gives us plenty of time to look around our local streets. Lately we’ve started collecting what we call speed bumps. They are the little plastic pieces glued to the concrete that seperate lanes. We later learned through the marvels of the Internet that these bumps are officially called “Bott’s… Continue reading Collecting Botts Dots
Coming up with an idea
My first task for my “Starting a Business” class was to think of a business I wanted to work on for the entire semester. I brainstormed for about a week and half about potential ideas. I found the most useful formula for plausible ideas came from combining three things: Something I’m interested in Something I… Continue reading Coming up with an idea
Up Coming Series: A Business Plan
I’m getting an MBA at night and this past semester I took a class called Starting a Business. The bulk of our work focused on writing a business plan for a theoretical business that we might start. Since I put a good deal of work into the class I thought I would share over the… Continue reading Up Coming Series: A Business Plan
Posterous: Posting Anything via Email
Posterous is a service that should appeal to people who want to post things online but don’t want to deal with the technical details. It works by simply emailing what you want to post to post@posterous.com. You don’t even need to create an account to get started, just email them. The contents of your email… Continue reading Posterous: Posting Anything via Email
Unrequited Love: Linux and the Geek
I want to love Linux but it doesn’t share my feelings. To be honest, I think it’s hurt that I’m only looking for a fling; a trophy of geekdom to casually flaunt at parties. “Yeah, I”ve got a Linux box at home.” We both know that when I’m done experimenting I’ll head back to the… Continue reading Unrequited Love: Linux and the Geek
Merry Christmas
Even in Texas it’s getting to be Christmas time so I thought I’d pass along some holiday greetings in the form of the Christmas card we sent out this year. Merry Christmas to you.