For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business… Continue reading The Essentials: Clean and Organized Buildings are Important
Month: July 2009
Using Social Media with a Defensive Strategy
For most companies, the best reason to have a social media strategy is to play defense. The effort to effectively use social media to influence sales or conversations requires commitment and time. Most companies aren’t ready to put in that effort. Your Social Media Defensive Strategy Create a basic presence on major social media properties.… Continue reading Using Social Media with a Defensive Strategy
Use Google Alerts to track mentions
One of my favorite tools to track mentions of a company, product or person is Google Alerts. This is a simple tool that can give you an edge in understanding what people are saying about you or your organization. How it works Choose a search term and use advanced search options to tailor your results.… Continue reading Use Google Alerts to track mentions