The Essentials: Clean and Organized Buildings are Important

For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business… Continue reading The Essentials: Clean and Organized Buildings are Important

Using Social Media with a Defensive Strategy

For most companies, the best reason to have a social media strategy is to play defense. The effort to effectively use social media to influence sales or conversations requires commitment and time. Most companies aren’t ready to put in that effort. Your Social Media Defensive Strategy Create a basic presence on major social media properties.… Continue reading Using Social Media with a Defensive Strategy