James VanDyke

Month: April 2009

  • The Essentials: Consistency

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    by

    james
    in

    If you want to succeed as a business or organization, consistency is crucial. Last week one of the blogs that I follow had a post that was different than the type of content they normally publish. The blog has a strong following in its specific niche so after reading a post that didn’t have anything…

  • The Essentials: Stories and Relationships

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    by

    james
    in

    My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is being created about a brand, product, organization or person. Relationships Relationships are how people see…

  • Results Only Work Environment

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    by

    james
    in

    In 2006 Business Week magazine published an article entitled, “Smashing the Clock.” The article detailed electronics retailer Best Buy and a new work environment they were promoting – Results Only Work Environment (ROWE). The basic premise is companies and workers are tied to a old mind set of a forty hour work week. The mind…