Starbucks has announced that it will close all of it’s stores from 5:30 p.m. to 9 p.m. today to train its employees on “The Art of Espresso”.
The unusual move will catch enough attention that if customers don’t notice better Espresso the next time they visit, the Starbucks brand will lose some trust.
Starbucks Closes Between 5:30 and 9:00 P.M. on Tuesday to Perfect the Art of Espresso
Although, if enough people go and give Starbucks their Fivebucks to test it out, combined with all of the free publicity, it may work out regardless of the lack of coffee improvement.
Heck, you can’t tell the difference if you order those fru-fru coffee drinks anyway…. McDonald’s 100% arabica is good enough for me 🙂