Web Usage Statistics: What to trust

BusinessWeek offers a interesting article about the holes websites face when trying to quantify website usage specifically as it relates to attracting advertisers.

While page views remains an strong indicator of web usage for static websites, sites that rely on Flash, AJAX or multimedia must determine better ways of measuring their usage.

The BusinessWeek article doesn’t provide many answers but highlights an issue that needs a better solution.

BusinessWeek – Web Numbers: What’s Real?


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