Google’s secret search lab

If you’ve never heard of searchmash.com, that’s okay with Google. Searchmash was created by Google to test new search features apart from the Google brand. According to SEO Chat, Google is hiding under the secret identity because it’s studies show that consumers tend to rate Google interfaces in light of the company’s branding. By separating… Continue reading Google’s secret search lab

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Google takes over the sun

Google announced on its blog yesterday that it will install solar panels at its Mountain View, California headquarters. In the post, Google says it will be one of the largest corporate solar panel installations in the U.S. if not the world. The 1.6 megawatt array will provide up to 30% of the headquarter’s power. For… Continue reading Google takes over the sun

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Web Usage Statistics: What to trust

BusinessWeek offers a interesting article about the holes websites face when trying to quantify website usage specifically as it relates to attracting advertisers. While page views remains an strong indicator of web usage for static websites, sites that rely on Flash, AJAX or multimedia must determine better ways of measuring their usage. The BusinessWeek article… Continue reading Web Usage Statistics: What to trust

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