Coupons gone wrong

Seth Godin chimed in today on how to handle internet coupons gone wrong. Here’s the story line. Starbucks asked employees to forward email based coupons to their friends and family. The promotion grew bigger than Starbucks intended and they pulled the plug just six days later. It was intended to last five weeks. Seth’s three… Continue reading Coupons gone wrong

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What’s still working

As much as things change, some things stay the same. As today’s New York Times points out, coupons are still an important marketing tool. And the number of coupons being distributed has increased over the past year. Well executed coupons can almost guarantee increased sales. In addition their ability to be easily tracked places them… Continue reading What’s still working

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Categorized as Marketing