Tag: impressions

  • Facebook Impressions vs Webpage Pageviews

    Facebook Impressions vs Webpage Pageviews

    I manage the SMU Facebook page and over the summer I started looking closer at the stats for that page to find ways to improve. I quickly noticed the number of impressions our Facebook page’s content received was significant, more than 100,000 per month. I wanted to place that number in context with our other digital marketing efforts…