Author: james
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Google takes over the sun
Google announced on its blog yesterday that it will install solar panels at its Mountain View, California headquarters. In the post, Google says it will be one of the largest corporate solar panel installations in the U.S. if not the world. The 1.6 megawatt array will provide up to 30% of the headquarter’s power. For…
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Web Usage Statistics: What to trust
BusinessWeek offers a interesting article about the holes websites face when trying to quantify website usage specifically as it relates to attracting advertisers. While page views remains an strong indicator of web usage for static websites, sites that rely on Flash, AJAX or multimedia must determine better ways of measuring their usage. The BusinessWeek article…
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Coupons gone wrong
Seth Godin chimed in today on how to handle internet coupons gone wrong. Here’s the story line. Starbucks asked employees to forward email based coupons to their friends and family. The promotion grew bigger than Starbucks intended and they pulled the plug just six days later. It was intended to last five weeks. Seth’s three…
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What’s still working
As much as things change, some things stay the same. As today’s New York Times points out, coupons are still an important marketing tool. And the number of coupons being distributed has increased over the past year. Well executed coupons can almost guarantee increased sales. In addition their ability to be easily tracked places them…