For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business should focus on getting the following basics right before you ever invite a customer to your site.
- Be clean.
- No clutter. Keep everything that doesn’t add to a consistent brand image hidden. Simple is good.
- The exterior is just as important as the interior. Keep the landscaping up. Maintain the building and parking lots well. Better than most businesses.
Do you know of an organization that does a particularly good or bad job with this? Tell us in the comments.