You upload a picture of yourself to be transformed into a “Simpsonized” version. The site also pokes fun at itself as a blatant marketing ploy which is very fitting for a promotion based off of the often satirical Simpsons.
The site also makes use of viral marketing by giving the option to send your Simpsonized self to a friend via email. You can also download a picture specially sized for use in Instant Messaging programs.
The site is an examples of allowing people to customize their experience and then forward their creation onto others that is become popular around the web.