As much as things change, some things stay the same.

As today’s New York Times points out, coupons are still an important marketing tool. And the number of coupons being distributed has increased over the past year.

Well executed coupons can almost guarantee increased sales. In addition their ability to be easily tracked places them in the company of many digital marketing efforts. This direct ability to tie coupons to the bottom lines means that their place in the marketers tool box is sure to last.

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